“As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about.” ~ Larry Weber
Bill Klaproth is president of YesMedia Marketing. An independent marketing expert/media professional who works with small to medium sized businesses providing marketing services, including traditional media, website development, social media and content creation.
Bill started his career in radio and logged more than 20 years of programming and marketing radio stations. Most recently, Bill was Program Director of 97.9 The Loop, WLUP-FM in Chicago. In his work, Bill was responsible for strategic planning, brand development, building customer loyalty and was on the cutting-edge of marketing to younger demographics using social media, mobile marketing strategies and other new media marketing.
In 2009 Bill started YesMedia Marketing and found a niche helping small to medium sized companies market and grow their businesses.
Bill lives in Arlington Heights with his wife and two kids, loves classic rock, classic cars and is an avid Chicago sports fan.