Just thinking about the power of human emotion. The feeling you get when you experience a brand, a service, a business employee and how important that feeling is. Did that interaction or experience make you feel special? Appreciated? Understood? Or taken for granted? Disrespected? Or in some places, just plain ignored?

The difference between the two is enormous. Where are you going to spend more time, and more money? Where are you going to give a positive review and be more forgiving if they make a mistake. Yep, the place that made you feel special.

And when it comes down to it, its not that difficult. Just pay attention, honor your customers and employees, listen to them, make them feel appreciated, heard, loved. Ok, that may sound sappy, but it’s true.

Small gestures of love, respect and appreciation can pay huge dividends in growing your business and having a positive, motivated work force (and it’ll make you feel good too).

Remember, it’s not what you make, it’s how you make people feel.