Tag Archives: Yesmedia Marketing

It’s Not What You Make, It’s How You Make People Feel

Just thinking about the power of human emotion. The feeling you get when you experience a brand, a service, a business employee and how important that feeling is. Did that interaction or experience make you feel special? Appreciated? Understood? Or taken for granted? Disrespected? Or in some places, just plain ignored?

The difference between the two is enormous. Where are you going to spend more time, and more money? Where are you going to give a positive review and be more forgiving if they make a mistake. Yep, the place that made you feel special.

And when it comes down to it, its not that difficult. Just pay attention, honor your customers and employees, listen to them, make them feel appreciated, heard, loved. Ok, that may sound sappy, but it’s true.

Small gestures of love, respect and appreciation can pay huge dividends in growing your business and having a positive, motivated work force (and it’ll make you feel good too).

Remember, it’s not what you make, it’s how you make people feel.

emotions in marketing
How my client Peggy Kinnane’s Irish Restaurant and Pub, serves their kids sized ice cream. It takes 5 seconds, but the kids and especially the parents always get a kick out of it.

 

 

YouTube Video Location Tip

Many small business owners are beginning to understand the power of YouTube in their marketing strategy. Developing video content will not only help your customers understand your business or product, that content can help your SEO strategy as well.

One simple tip to help potential local customers find you is by logging your business address in the video location field under the “defaults” section.

  • Click on your thumbnail in the upper right hand corner of your YouTube Channel
  • Click on “channel setting” in the upper right hand corner of your YouTube Channel
  • Click on “view additional features”
  • Click on “defaults”
  • Page down to “video Location”

Then simply type in your business location, a map will pop up where you can move the marker if it’s not displayed correctly. Then hit save and your location will be added everytime you upload a video.  Why is this important? By adding your location, you’re helping YouTube deliver the most relevant content for a local query.

YouTube Video Location Setting